Top 5 Travel and Local Apps in Australia Q4 2023

In the fourth quarter of 2023, the top five travel and local apps in Australia demonstrated varied performance in terms of weekly downloads and active users. Here’s a closer look at their metrics:

Booking.com: Hotels & Travel saw its weekly downloads fluctuate, starting at around 25.6K in late September and peaking at approximately 29.4K in the final week of December. Weekly active users for the app ranged from 571.8K at the beginning of the quarter to 610.6K by the end of December.

Airbnb experienced a gradual increase in weekly downloads, starting from 17.9K in late September and reaching up to 23.5K in the last week of December. The app’s weekly active users also saw a significant rise, growing from 271.6K to 346.3K over the same period.

EasyPark - Parking made easy had a relatively steady performance in weekly downloads, with numbers ranging from 22.3K in late September to 20K in the final week of December. The app's weekly active users showed consistent engagement, fluctuating between 53.2K and 53.2K throughout the quarter.

Virgin Australia maintained a stable weekly download rate, starting at 13.4K in late September and ending the quarter with approximately 12.9K in the last week of December. Weekly active users for the app hovered around 44.8K at the beginning and ended at 45.2K by December 25th.

Lastly, Fly Bonza showed notable fluctuations in weekly downloads, peaking at 23.1K in mid-November before settling at around 14.8K by the end of December. Weekly active users for Fly Bonza started at 77K and increased to 91.6K by the last week of December.

These insights are derived from Sensor Tower data. For more comprehensive analysis and trends, visit Sensor Tower.